When he spots Allu Arjun stepping down from the caravan, he's thoroughly surprised. Just as Allu Arjun's caravan is about to enter the village, an elderly man halts the vehicle at a check post to inform that the place would remain closed until the morning shows of Friday release aren't over. A girl is seen styling herself like a yesteryear actress, while the locals in this world sport tattoos, emulating their stars at every given opportunity. CinemAApuram is introduced as a world where films, stars are celebrated - the streets are filled with popular references from iconic Telugu films and stars who hold a special place in the hearts of its citizens. In the promo directed by Prasanth Varma himself, Allu Arjun is informed by his manager that they would be heading to a special village called CinemAApuram next. They went back in time to reminisce various memories where nothing could come between them and their love for cinema. In the virtual launch before the promo release, the trio shared how their successful journeys in the industry had first begun as film buffs. And who better than Icon Star Allu Arjun, the brand ambassador of aha, to be the face of the initiative?Īha's CinemAApuram kickstarted with an entertaining promo, launched in the presence of its founder Allu Aravind, filmmakers Nandini Reddy and Prasanth Varma. CinemAApuram promises to take viewers on a roller-coaster ride with new releases every Friday, featuring the most-loved stars in Telugu cinema. 100% Telugu OTT platform aha, a household name for Telugu entertainment, welcomes audiences to CinemAApuram, an exciting world for cinema buffs, where films and stars are worshipped like no other and nothing is more important than a Friday release.
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